CPA Pricing Models, Explained
Cost per Action / Acquisition is a style of performance marketing in which marketers only pay partners when a new user is acquired or a specific action is completed — from form fills and subscriptions to downloads or purchases.
The Kvell Pricing Models
The umbrella model — pay only when a new user is acquired or a specific action is completed, whether that is a form fill, subscription, download or purchase.
Pays partners when a customer purchases a product or service at full cost, or via cash-on-delivery. The advertiser only pays when revenue is driven.
Specific to mobile apps, pays partners when a user installs and opens an app — one of the most widely used models for mobile user acquisition.
Pays when a user provides personal details as stipulated by the marketer — such as name, email and/or zip code — with lead generation as the objective.
Often used for post-installation events within mobile apps. At Kvell, this pays when a user completes an action after install, such as a registration or in-app purchase.
One of the most straightforward models — pays when a user clicks an ad and is redirected to the marketer's desired landing page.
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